How Father & Son can Run a Successful Advertising Business
BEI Confluence Ltd. is one of North India’s most reputed independent and fully Indian-owned 360° communication agencies. Headquartered in Delhi, ...
Tag: Tapas Gupta
Advertising Veteran Tapas Gupta marks 50 years in the industry
New Delhi: In a never-before-like candid interview, seasoned celebrity anchor & journalist Preeti Hoon indulges BEI Confluence’s Chairman & Managing ...
How Independent Advertising Agencies are Thriving in an Industry Dominated by Big Advertising MNCs/Networked Agencies
Indian owned independent ad agencies are not a recent phenomenon. Since the early & mid part of the twentieth century, ...
Playing Long Innings with Clients’ Brands: The Challenges
Long collaboration between an Advertising Agency and a client on its brands is the ultimate crowning glory for both ...
Inspiring Creativity in Advertising
Creativity is like a rotating wheel, never constant, never static. Trends change, ideas constantly evolve, and execution styles are often ...
Challenges of Diminishing Margins in the Advertising Business
There was a time in the golden era of advertising during the late last century (1975-1995) when high ranking management ...
Tapas Gupta conferred with “The Marketing & Advertising person of the year” Award
Tapas Gupta, CMD, BEI Confluence was conferred the prestigious "The Marketing & Advertising Person of the Year” Award at the ...
BEI Confluence appoints Shahid Hussain as National Creative Head
Leading independent agency BEI Confluence has announced a strategic addition to its leadership team with the appointment of Shahid Hussain ...
The Left Brain & the Right Brain – How they complement each other in marketing and communications
I have prided myself as a somewhat successful advertising professional to an advertising entrepreneur in my second innings having spent ...
To the next 25: Tapas Gupta
BEI Confluence has stepped into its Silver Jubilee year in 2023. And ‘25’ is just a number, a part of ...
